Digital Dine

The foodservice landscape is undergoing a digital evolution led by the rise of off-premise channels, which has significantly altered customer priorities and the ways we can create value.

• 18% of all restaurant orders are placed online. We work with partners such as Toast to help our customers stand up digital menus that incorporate consumer’s love of beverage variety.

• Toast is powering our in-booth secret menu, scan the QR code at check in to order an off-menu beverage.

Bundling is one of the best ways to drive revenue, we continuously see that adding combos will drive 10 points of beverage attachment.

• In the booth we’re featuring Mood Meal. This technology leverages AR emotion recognition to solve decision fatigue around what to order – try it out in the digital hub to find the perfect meal and Coca-Cola product to match your mood.

• We’re also highlighting a few of our partnerships including Doordash, UberEats and Toast beyond our booth through a digital dine challenge. Visit each of the partner booth and scan a QR codes to complete the scavenger hunt and unlock delivery gift cards, plus be entered to win an exciting grand prize. (Gift cards are limited to 200 guests.)

These partnerships and this experience demonstrate how we are activating digitally with partners and customers to create new and engaging consumer experiences as part of our modernized Digital Dine.